PRESS RELEASE – New Go Global Enterprize Pack


Young people learn that languages mean business

Launching a new resource authored by CILT Cymru for Routes into Languages Cymru to support and encourage Wales’ entrepreneurs of the future.

A fantastic new resource has been created to engage and encourage Wales’ forward thinking young entrepreneurs of the future. With an increasing number of businesses in Wales calling for linguists in order to help improve and increase relations and export rates with foreign countries, this new resource comes at a very apt time.


This exciting ‘The Apprentice’ style resource pack will ask groups of pupils to create and present an international marketing plan for our board game, called Go Global, as part of an Enterprise DayWith the aid of information supplied in the pack, they will design promotional posters, write short press releases whilst considering the range of marketing platforms available. The groups will need to consider the linguistic and cultural challenges of promoting in foreign countries and will be asked to create marketing plans that reflect these differences. Each group will present a sales pitch to a panel of judges and winning ideas will be awarded prizes.


The Go Global board game is an exciting resource that helps young people to learn about and better understand the reasons for learning modern foreign languages. Routes into Languages Cymru, in partnership with Adrenaline Brush, came up with this ingenious way of promoting language take up amongst young people. Secondary schools across the country have already received their FREE copies of Go Global which was designed in consultation with young people from secondary schools in Wrexham.


Ceri James, Director of Routes into Languages Cymru, said, “Evidence from industry leaders such as the CBI shows that employers particularly value Modern Foreign Language skills and that these can give jobseekers the edge when combined with other skills, be they technical or more sales-related. The ‘Go Global’ board game and enterprise pack raises learners’ awareness of these issues in a fun and motivating way. If schoolchildren start ‘thinking global’ from a young age then the chances of ‘going global’ as an adult are greatly enhanced!”





Routes into Languages Cymru: Ani Saunders, Routes Cymru Project Manager and Coordinator
Email:, Tel: 029 2026 5408 / 07854 319557

Routes into Languages Cymru

Interviews with Ceri James, Director of Routes Cymru are available on request from Ani Saunders.



Notes for editors:


  1. The Routes into Languages programme was developed by three organisations working in partnership: the University Council of Modern Languages (UCML), the HE Academy Subject Centre for Languages, Linguistics and Area Studies (LLAS) and CILT, the National Centre for Languages. The Routes into Languages programme is coordinated by a team at the University of Southampton, directed by Professor Michael Kelly.
  2. Routes into Languages Cymru is funded by the Higher Education Funding Council for Wales (HEFCW) and WJEC.
  3. Led by CILT Cymru in partnership with 10 universities across Wales, the specific aim of the Routes into Languages Cymru project is to increase the take up of languages from school to university. It encourages young people to have a positive attitude towards their language learning and promotes languages as an essential skill.
  4. CILT Cymru is funded by the Welsh Government and is managed by WJEC.